This is the website of the World of Beatrix Potter Licensing and Retail Programme (the “Website”). The Website is a website of Frederick Warne & Co Limited a subsidiary of Penguin Books Limited (“Penguin”). The Website is owned and operated by Penguin.

How to contact us

If you have any questions about this Website or our privacy policy, please contact us by writing to peterrabbit@penguin.co.uk or to the Marketing Manager, Frederick Warne & Co Limited, 80 Strand, London WC2R 0RL. Alternatively you can contact us by fax on 0207 010 6707 or by telephone on 0207 010 3000.

Our approach to your privacy

We want people who visit our Website to be able to take part fully in the activities and offers we provide. We also want to make sure that when we collect information from you we do so in a way that does not infringe your right to privacy. This Privacy Policy is designed to give you useful information about your rights and the way we collect and use personal information.

We do not ask you to disclose any more information than is reasonably necessary to enable you to participate in an activity on our website and to ensure that our Website is in keeping with our customers’ needs.

We do not generally disclose personal information we have collected from you through the Website to third parties. We may do so sometimes, in which case we will say so when the information is collected and you will be able to inform us that you do not wish us to do this. This will not stop you enjoying the Website, you can simply tell us that you are happy for us to have the information so you can take part in the activities we offer, but that you do not want us to pass that information on.

Besides what we describe in this Privacy Policy, we do not maintain any personal information obtained from users through this Website in a retrievable form.

The information we collect and how we use it

When you want to participate in activities on our Website, this is the sort on information we ask for and how we use it:

• When you register to use the Website, your details may be kept on file and, from time to time, we will send you World of Beatrix Potter Licensing and Retail Programme mailings, emails about the World of Beatrix Potter Licensing and Retail Programme and any special promotions or offers.

• When you subscribe to receive any of our email newsletters we ask for your email address so that we can send you the material that you want.

• On all informative emails and newsletters that we send, we give you the option to unsubscribe should you wish to do so. You can unsubscribe by advising us by email, phone, fax or post.

• When you enter competitions, we ask you for your name, email and residential address. This is so that we can let you know if you have won anything, send you your prize and let other people (such as other users of our Website, the public and our own employees) know about our competitions and their winners.

• When you send e-postcards, we will ask you for your name and email address so we can let whoever receives the postcard know who sent it.

• When you purchase products online, we will need to pass on your name, address and payment details to the third parties who help us to fulfil orders.

We only keep the personal information you submit for these purposes until we have made use of it in these ways.

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